Marketing leadership & agency of record

Give the business senior marketing leadership with clear accountability.

Leeds Digital can strengthen the leadership team, take responsibility for the marketing function, lead a defined transformation or act as the accountable marketing agency of record.

The intended outcome

We help owners, boards and internal teams set priorities, make better decisions and coordinate complete marketing delivery as an embedded senior partner or the accountable lead agency.

  • A senior marketing voice at leadership level
  • One accountable lead across teams, agencies and budgets
  • Commercial priorities translated into managed delivery
01
Leadership

A commercially experienced voice at the table

We translate business objectives into marketing priorities, make budgets easier to understand and give leadership teams a clear view of progress, risks and decisions.

  • Marketing strategy and prioritisation
  • Budget planning and commercial reporting
  • Team structure and capability review
  • Agency and specialist selection
02
Agency of record

One accountable agency across the complete marketing picture

As marketing agency of record, Leeds Digital becomes the senior coordinating partner for strategy, planning, specialist selection, delivery standards and reporting. We can manage work directly, coordinate existing suppliers or build a blended team around the organisation.

  • One accountable lead for priorities, budget and delivery
  • Specialists selected around the work rather than a fixed payroll
  • Clear scopes, standards, ownership and reporting
  • Continuity across campaigns, channels and business changes
03
Senior leadership

Add senior capacity without forcing a permanent appointment

An embedded leadership arrangement gives owners, boards and marketing teams regular access to experienced judgement under a clear remit and operating cadence. We can set direction, chair reviews, oversee budgets and agencies, support recruitment and remain close enough to make sure decisions turn into useful work.

04
Consulting

Use us for a defined problem without creating a retainer

Some organisations need an independent marketing review, a strategy, a supplier selection, a board-level second opinion or a focused intervention. We define the question, gather evidence and leave the leadership team with a decision-ready recommendation and practical route forward.

05
Digital transformation

Keep technology change connected to customers and commercial reality

Digital transformation is not simply a new website, CRM or automation platform. We help define the customer and operational outcomes, select appropriate partners, govern the roadmap, coordinate brand and data decisions, manage adoption and keep the programme accountable to the business case.

  • Transformation brief, priorities and success measures
  • Technology and implementation partner evaluation
  • Customer journey, data and marketing process design
  • Governance, adoption, training and phased rollout
06
Continuity

Stay involved long enough to make the plan work

We prefer relationships that mature over time. Senior involvement continues through delivery, measurement and improvement rather than ending when the strategy presentation is complete.

Questions

Useful answers before we speak.

Can Leeds Digital provide senior marketing leadership without a full-time appointment?

Yes. We can provide experienced marketing direction under an agreed remit, decision framework and meeting cadence. The business gains senior judgement and accountability without making an immediate permanent executive appointment.

Can you review our existing marketing team?

Yes. We assess priorities, roles, capability, workload, agency relationships and reporting. The purpose is to improve the function fairly and constructively, not to begin with a predetermined restructure.

Will Leeds Digital work with our existing agencies?

Yes. We can set direction, define responsibilities and hold specialist partners accountable while preserving relationships that are producing good work.

What does marketing agency of record mean?

It means Leeds Digital is the principal marketing partner responsible for overall direction, coordination and standards. Delivery can combine our specialists, the client's internal team and approved external partners, with one clear point of senior accountability.

Can you lead a full digital transformation?

Yes. We can help define the business case, customer requirements, roadmap, governance and partner structure, then oversee delivery and adoption. Specialist legal, security or enterprise technology advice is brought in when the programme requires it.

A sensible next step

You do not need a finished brief.

Share enough for us to understand the problem. A senior specialist will review it and suggest a sensible first step.

Request a confidential review
Confidential marketing review

Tell us enough to understand the problem.

You do not need a finished brief or a planned budget. Give us a clear outline and we will match the right senior specialist to your situation.

  • Reviewed by a senior marketing specialist
  • A clear and considered first response
  • Handled discreetly and without pressure
  • Leeds Digital® has worked with businesses since 2007
  1. 1 Situation
  2. 2 Contact
  3. 3 Response
Step 1 of 3What is happening?

Choose the closest fit. You can explain the detail in your own words.

Step 2 of 3Who should we contact?

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Step 3 of 3How should we respond?
Preferred first response

We use enquiry details only to understand the situation, select the appropriate specialist, respond and maintain an appropriate business enquiry record. Please do not send passwords, access codes or unnecessary sensitive information.

A senior person reviews every enquiry and responds according to your chosen preference.